I’m a big fan of the term, although not necessarily of the kind of games that usually occur out of gamification. But it’s always fascinating to read about the psychology of gamification – and this is one such article I immensely enjoyed reading that describes gamification on the Foursquare platform.
http://fredmcclimans.com/2011/01/26/gamification-and-the-gaming-of-foursquare/
Foursquare is a location based social networking site, amongst the first ones to start the whole “check in” and “get deals” concept, and badges.